Will this client actually make money?

Type their numbers. If the profit line is green, it's a no-brainer. If it's red, walk. Pull this up on the call and let the math do the closing.

Their Numbers

Average customer value ($)

Daily ad budget ($)

Estimated cost per lead ($)

Lead → customer conversion (%)

Your monthly fee ($)

Monthly Projection

Monthly ad spend$0

Leads per month0

Customers per month0

Revenue generated for client$0

Return on ad spend0x

Client's total cost (ads + your fee)$0

Client's net profit from ads$0

✅

On the call: "Each customer's worth about $[value] to you. If I get you customers for $[cost] each and you pay me $[fee]/mo, you spend $[total] and get $[revenue] back." Then stop talking. The green number closes it.